The marketplace is a huge mall for you to shop. OK. Shop for all kinds of things and services. Until you become a true real star!
Notifications and popups and other suggestions and reminders make it easier for the user to gain points and to reward others. Various automation features are embedded to make it super easy for the users.
THEY NUDGE PEOPLE ON ESPECIALLY FOR THE SHY ASIANS. THEY ARE LIKE SMALL LITTLE ADS ONLY, AND THEY MUST BE DONE SPARINGLY OR BY THE USER HIMSELF. OR PEOPLE GET FED UP WITH THE DISTRACTIONS!